branding + identity A close collaboration with the executive chef and owner on a new casual fine dining restaurant in the heart of Hong Kong's Soho district. The goal was to create an identity that brings together the unconventionality of fine dining in a casual atmosphere, with the chef's use of seasonal, humble ingredients. We aimed to compliment the organic interiors with the chef's love of nasturtium plants, as a motif as well as an ingredient.
Chef loves nasturtiums and uses them in many of his creations.
Colors were inspired by the natural materials used in the restaurant interior, accented by colors of nasturtium blossoms and leaves.
The wordmark design was inspired by the shapes of the distinctive shelving within the interior space.
With the menu is updated daily, designs accommodate in-house edits & printing.
