The Team Speedo Collection was a product line created for the 2012 Summer Olympic Games. My role included the art direction of the visual campaign, photo shoots, package design, and retail graphics.
Speedo USA
art direction + print + digital Creative direction and visual design across print, packaging, environmental displays and web/social media for Speedo USA. Collaborating closely with the marketing team, we created seasonal and Olympic campaigns, sales and advertising materials, and catalogs, connecting audiences to the Speedo brand. My responsibilities included art direction of performance campaigns and large scale photo shoots featuring high-profile sponsored athletes. Photography by Carlos Serrao.
